Brand strategy for technical founders
You can explain your product to an engineer in 30 seconds. We make everyone else get it too. 4 weeks. One outcome. Clarity.
What you think vs. what we do
The problem
and suddenly it takes 20 minutes and a whiteboard.
This isn't a creative problem. It's a clarity problem. And clarity is something you can engineer. Your product has architecture. Your story should too — a messaging system with the same rigour you put into your codebase.
Qualification
You're a technical founder who built something that works
You're Series A to B — product is real but the story isn't landing
You've tried agencies, freelancers, or DIY — and it felt wrong
You want clarity, not creativity for its own sake. You want it to work.
Pre-revenue or pre-product. Too early. Come back later.
Looking for social media, ads, or content marketing execution.
Need a logo or visual identity. We don't do design.
Want a 47-page brand deck. We deliver 3 pages that get used.
The process
4 weeks. Clear inputs. Clear outputs. No ambiguity.
We audit your positioning across every touchpoint. We interview 3-5 customers, analyze your top 5 competitors, and map the perception gap — the distance between what you think you are and what the market actually hears.
We architect the messaging system: positioning hierarchy, narrative arcs, competitive differentiation matrix, and audience-specific value props. This is structural engineering — where most agencies hand-wave with brand essence pyramids.
We stress-test every claim against real objections. We roleplay investor Q&A, sales conversations, and press interviews. No yes-men. If it doesn't survive honest scrutiny, it won't survive the market.
You get the deployed system: positioning statement, pitch narratives for every context, homepage copy direction, voice guide, sales narrative framework, and AI discoverability brief. Everything maps to your next 90 days. You ship.
When someone asks ChatGPT, Perplexity, or Gemini "what's the best tool for X?" — your company either shows up with clear positioning, or it doesn't show up at all.
Most brand agencies don't even know this is a problem. We do, because we're technical. Every sprint includes an AI discoverability audit.
Case study
Foundry AI — Series A, developer tools
"We're a next-generation AI-powered platform that leverages cutting-edge machine learning to optimize developer workflows through intelligent automation and seamless integration capabilities."
"Foundry AI writes your boilerplate so your engineers can write what matters. Paste your spec, get production-ready code in seconds."
Same product. Different words. $18M Series A closed 4 months later.
Proof
Investment
Less than one bad hire. Faster than one bad quarter.
90-minute tear-down of your current positioning. Written diagnosis: what's working, what's broken, what's costing you deals.
The complete 4-week sprint. Messaging system that works everywhere — investor rooms, sales calls, your homepage, AI search.
Monthly positioning check-ins. Messaging updates for new products, markets, fundraising. AI brand monitoring.
Who we are
Every agency we hired spoke a different language. They wanted mood boards when we wanted systems. They delivered 47-page decks when we needed 3 sentences. They measured impressions when we needed conversions.
So we learned both languages. The language of building and the language of selling. Now we translate.
We're not an agency. We're not anti-agency. We think in systems: inputs, outputs, feedback loops. We treat brand positioning like architecture, not art. The result is a messaging system that works across investors, customers, press, and AI — because clarity compounds.
Where marketing promises go to die
How much have you been through?
Honest answers only.
We'll tell you in 10 minutes if we can help. If we can't, we'll tell you who can. No forms. No follow-up sequences.
Book 30 minutesOr email hey@optivise.com